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Elahe Hiptoola and Aparna Purohit: ‘Fashionable Love Hyderabad’, all set to stream on Amazon Prime Video, will replicate the multicultural cloth of the town

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Producer Elahe Hiptoola holds forth on the anthology directed by Nagesh Kukunoor, Venkatesh Maha, Uday Gurrala and Devika Bahudhanam, which can stream on Amazon Prime Video

Producer Elahe Hiptoola holds forth on the anthology directed by Nagesh Kukunoor, Venkatesh Maha, Uday Gurrala and Devika Bahudhanam, which can stream on Amazon Prime Video

Hyderabad is the hero of the six tales of the anthology Fashionable Love Hyderabad, which can stream on Amazon Prime Video from July 8, believes producer Elahe Hiptoola. She and her core workforce pored over 1500 tales of Fashionable Love, the well-known column of the New York Occasions. “It was a herculean process. We selected tales that we felt couldn’t be set in another metropolis. The tales discover love between {couples}, grandmother and grandson, father and daughter, and so forth.”

Producer Elahe Hiptoola

Producer Elahe Hiptoola
| Photograph Credit score: Okay V S GIRI

The Hyderabad anthology comes on the heels of Modern Love Mumbai. Whereas the showrunner Nagesh Kukunoor has directed three tales, administrators Venkatesh Maha, Uday Gurrala and Devika Bahudhanam have helmed the opposite tales. 

Kukunoor turned the face of indie cinema when he directed the breakthrough movie Hyderabad Blues in 1998. Maha is recognised for his indie-spirited Telugu movie Care of Kancharapalem and Gurrala for Mail: Kambalapally Kathalu. For the anthology, Elahe and Nagesh needed like-minded filmmakers on board. 

Elahe factors out similarities between Kukunoor, Maha and Gurrala: “Nagesh has had strong-willed feminine characters in a number of of his movies resembling Dor and Iqbal. So far, the mom and sister have extra recall than the character of Iqbal. We discovered that Venkatesh Maha and Uday are additionally writer-directors who’re gender delicate and their technique of storytelling is unassuming.” Devika has been a inventive and govt producer for a few of Kukunoor’s movies and likewise labored with manufacturing home Arka Media through the making of Baahubali – The Starting.

The six tales

My Unlikely Pandemic Dream Associate: Director Nagesh Kukunoor; starring Revathy and Nithya Menen.

Fuzzy, Purple and Filled with Thorns: Directed by Kukunoor; starring Aadhi Pinisetty and Ritu Varma.

What Clown Wrote this Script! Directed by Uday Gurrala; starring Abijeet Duddala and Malvika Nair.

Why Did She Depart Me There? Directed by Kukunoor; starring Suhasini Maniratnam and Naresh Agastya.

About That Rustle within the Bushes: Directed by Devika Bahudhanam; stars Ulka Gupta and V Okay Naresh.

Discovering your Penguin: Directed by Venkatesh Maha; starring Komalee Prasad.

The anthology stars Revathy, Suhasini Maniratnam, Nithya Menen, Aadhi Pinisetty, Ritu Varma, V Okay Naresh, Abijeet Duddala, Rag Mayur and Komala Prasad, amongst others. “The administrators made the casting name going by what is important for the tales. We had been conscious that those that have watched American Fashionable Love would recall the performances of actors resembling Anne Hathaway and Ed Sheeran,” Elahe provides. 

For Amazon Prime Video, this anthology marks its entry into Hyderabad. Each Elahe and Aparna Purohit, Head of India Originals for the platform, level out that the anthology’s language will signify the multicultural and multilingual cloth of Hyderabad with a mixture of Telugu, English, Dakhni and Urdu. 

Aparna admits that it has taken some time for the digital platform to foray into Hyderabad, a lot after it explored Tamil anthologies Putham Pudhu Kaalai, Putham Pudhu Kaalai Vidiyadha and the online collection Suzhal: “Growth takes time; now we have been making an attempt to cater to numerous viewers throughout the nation and provides them an immersive viewing expertise. For Fashionable Love Hyderabad, we needed the anthology to be within the palms of somebody who loves the town. Elahe and Nagesh have ensured that the tales seem rooted within the metropolis.” Additional, Aparna factors out that Elahe was among the many first feminine producers when she entered movie manufacturing in 1999 with Rockford.

Aparna Purohit and Elahe Hiptoola

Aparna Purohit and Elahe Hiptoola
| Photograph Credit score: Particular Association

Therapeutic, say Elahe and Aparna, is the theme of the anthology. Elahe says the theme provides the anthology a “cohesive tone” and shares that there are solely comfortable endings: “Each Nagesh and I don’t like the concept of overpowering villains.” That the pandemic necessitated the therapeutic theme was additionally a pure development.

A real blue Hyderabadi, Elahe has seen the town undergo adjustments within the final twenty years. The town is a cultural potpourri with the burgeoning Cyberabad alongside the quieter Secunderabad and the heritage-steeped Outdated Metropolis: “I processed the adjustments within the metropolis slowly. Hyderabad has superbly embraced change and owned it. The Ganga-Jamuni tehzeeb prevails and plenty of determine themselves as Hyderabadi quite than Hindu or Muslim.”

Aparna remembers spending practically 4 months within the metropolis as an govt producer on the units of director Shyam Benegal’s Properly Achieved Abba (2009) and taking a liking to the meals, the folks, and the language: “A lot has modified in Hyderabad since then and the concept of affection has additionally developed,” she provides.

Fashionable Love Hyderabad was filmed from September to November 2021, with the forged and crew adhering to COVID-19 security protocols.

Elahe states that producing an anthology for a digital platform was not very totally different from producing a movie. “In the end, it’s like organising a baraat every single day. Nobody will let you know that the meals is nice, however somebody will complain namak kam tha (the salt was much less). For cinema, my process begins with elevating funds and ends with discovering distributors. On this case, Prime Video gave me sufficient freedom and likewise gently jogged my memory of rules when wanted. For instance, I didn’t know that we can’t shoot with youngsters past 7p.m. I had not adopted such guidelines through the making of Rockford or Dhanak. This was a studying expertise.”

Director, Nagesh Kukunoor

Director, Nagesh Kukunoor
| Photograph Credit score: Okay Bhagya Prakash

Elahe is assured that the spirit of Hyderabad will make the anthology stand out: “A variety of issues have modified within the metropolis, however sure issues stay untouched. This morning, we assembled close to Charminar for a photoshoot and I went wearing a salwar-kurta-dupatta as a result of that works there. Hyderabad meri jaan (life), pehchaan (identification) aur shaan (pleasure) hai.”

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