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Photoshoot of Ukraine’s President and First Girl makes ‘content material’ out of battle

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Think about, for a second, that you just’re a journalist in a battle zone. You handle, after pulling each string in sight, to get an interview with the president, and the president’s spouse, on the head of the comparatively small nation that has been invaded by a bigger, extra highly effective neighbour. There’s a reporter and a photographer. There’s additionally a stylist, a mode assistant, hair and make-up artist within the crew. Even battle have to be glamourised, it appears, to be offered as a Reel or Tik Tok.

Within the data age, every little thing is “content material”. But, even by the relaxed requirements of the social media period, the glitz with which Ukraine’s first girl Olena Zelenska — alongside together with her husband, Volodymyr Zelenskyy — has been portrayed by Vogue journal, is drawing remark. Within the tastefully adorned presidential workplace, the couple faces the digital camera in a single image. And in one other, Zelenska is surrounded by rubble and heavily-armed girls troopers. She stares stoically into the space, hair blowing within the wind, in a designer robe and jacket.

Why does the high-street look, amid the rubble, hassle so many individuals? In spite of everything,it’s hardly stunning for Vogue, arguably the world’s main vogue journal to concentrate on, properly, vogue. The issue, if there’s one, is from a bygone time when there was a notion that not every little thing must be made fairly, not all of it’s common for the buyer. Warfare is tragic, its human value excessive. Zelenska and Zelenskyy could have to pose to seize the West’s consideration and help. However the episode appears suspiciously like a five-course charity dinner to boost cash for a famine.

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